Founded in SoHo in 1990, this brand blends the bold spirit of New York, the design heritage of Milan, and Scandinavian precision to create eyewear that’s stylish, lightweight, and built to last. With every frame purchased, they help a child see—partnering with the Seva Foundation to provide life-changing vision care to underserved communities around the world. Their impact includes over 2 million children reached through vision screenings, exams, glasses, and even corrective surgeries. They’re also deeply committed to the planet, planting a tree for every frame sold through their “One Frame, One Tree” program—totaling over 3.8 million trees and 233 million kilograms of CO₂ sequestered. From ocean cleanups to empowering students, this brand proves that great eyewear can truly change lives.